Love- Spare Time Equipment Case Study Example | Topics and Well Written Essays - 250 words

Love- Spare Time Equipment - Case Study Example n brands of small pleasure boats, outboard motor, snowmobiles, jet skis, a line of trailer and pickup-truck campers, and recently, a line of lawn mowers, tractors and trimmers. Despite being in operation for two years, the business has been reflecting break-even in financial performance. Recently, there was an offer by a producer of mountain bikes to include this among the products he offers. In this regard, the case requires an evaluation of Mark Zimmerman’s overall strategy, including the appropriate decision for the mountain bike offer. The strengths in Zimmerman’s strategy lie in focusing on the theme of personal service, manifesting a friendly, service-oriented atmosphere and stance. Further, since the business carries exclusive brands that are not offered by other competitors within a five-mile radius; except for the recently added lawn mower equipment, he exhibits competitive advantage for his core products over those of his competitors. On the contrary, the weaknesses lie in the need to evaluate the needs of the customers within his area. Apparently, his competitors had been offering price strategies that could be indicative of the customers’ sensitivity to prices. Further, he should select the products that would generate profits rather than giving them more work (like the lawn mower equipment). His use of selective advertisements needs to be evaluated to ensure that all products offered would be appropriately promoted to enhance customers’ awareness, recall and purchase. The bike offer is a good opportunity since the incentives are enticing (initial inventory, accessories and repair parts need not be paid within 90 days). However, since the product is virtually the same as those offered by other competitors within the area, the strategy to be applied should differentiate him from others and determine the needs of the customers within the area for mountain bikes. One therefore recommends not to include the bike in his

Environmental Data Analysis literature Review Example | Topics and Well Written Essays - 8000 words

Environmental Data Analysis - Literature review Example foundations into the concept of interdependence of all the entities on this planet, where everyone is dependent on each other to some extent that arises the integration of all these entities into one single place to fulfil all the needs, as argued by (Steger, 2013). However, it happened in a number of years and will be going on further, while it was appeared as a concept for the first time in the nineties (Steger, 2013). The concept of Globalisation has many notions and variants that are significant to study, and the purpose of this review is to elaborate this phenomenon from different perspectives existing on the concept, its variants and conceptions, and to evaluate how it has affected the world’s economy. The review has divided into different sections, where the first section has elaborated the time when the concept of globalisation was emerged. Then further sections have detailed different viewpoints existing in the literature over this phenomenon, where it is comprehended that how different scholars and practitioners have viewed the basics of these concepts. After reviewing the literature regarding the different perspectives of globalisation, the next sections have detailed the changings and alterations that have happened due to this phenomenon, where the impact of globalization in every aspect of life is evaluated either it is positive or negative. The concept of globalisation has been much prevalent for last two decades, however, it has happened as a phenomenon for many years ago (Modelski, 1972). It can be argued that the globalisation laid its foundation when there was happened a first exchange of goods or services between the two countries. The emergence of the phenomenon of globalisation was started right after the World War II, when a number of nations required US experience and expertise in the field of technology and industrial development due to the fact that these nations were much affected by the World War II (Dallmayr, 1998). While Massey